Hello Cook

Smart Culinary & Meal Planning Mobile App

A mobile culinary application designed in Figma, streamlining recipe discovery, ingredient portion calculation, step-by-step interactive cooking guides, and automated meal scheduling.

PRIMARY IMPACT METRIC

FIGMA DESIGN

Empirically validated through usability testing & heuristic auditing.

Launch Live Project

Client / Project

Hello Cook Product Design

Role

Lead Product Designer & UX Researcher

Timeline

3 Weeks (Q3 2024)

Audit Status

100% Nielsen Pass

The UX Problem & User Persona Framing

Identifying friction points during discovery & defining user archetypes.

CORE UX PROBLEM

Home cooks struggle with complex, text-heavy recipe websites filled with aggressive ad clutter, ambiguous step timings, and uncalibrated ingredient unit conversions.

TARGET USER PERSONAS

Claire DuboisBusy Professional & Home Chef

PAIN POINT: Overwhelmed by lengthy recipe blogs with ad popups and hidden ingredient lists.

GOAL: Needs instant visual step breakdowns and automated grocery list generation.

Samir PatelFitness & Nutrition Enthusiast

PAIN POINT: Inability to scale recipe ingredient portions based on daily macro goals.

GOAL: Requires dynamic portion adjustment and macro telemetry during meal planning.

Live Web Application Preview

Real-time interactive iframe embed of the production deployment.

https://www.figma.com/design/25pxPeAD1gX7TNZAFGKXPN/Hello-Cook?node-id=0-1&t=tTSwO3WTWetqAjoR-1

SSL SECURE

Wireframe & Interface Evolution

Progressive visual refinement from low-fidelity wireframes to liquid glass design token architectures.

PHASE 01 ARCHITECTUREDESIGN TOKEN PIPELINE

Mapped out friction-free navigation for recipe search, visual ingredient cards, and hands-free cooking timer mode.

APPLIED TOKENS & UTILITIES:

User Flow GraphsLow-Fi LayoutCooking Mode

Usability Metrics & Quantitative Impact

Empirical testing results gathered after shipping design token updates.

Meal Prep Speed

+45% Faster

Reduced recipe preparation friction on mobile

User Satisfaction

98.6%

High ratings for interactive cooking step timers

Grocery Accuracy

100%

Zero missing ingredients with automated list sync